• Michelle Merz

Yes, Email Marketing is (STILL) Important in 2021 and Here's Why

Email lists have been around for years and have been a staple for many huge marketing campaigns, but now that they’re gaining even more popularity, it seems like everyone is hesitant to start one- wondering if it’s worth it and why they should be collecting emails too. Is it worth your time? ABSOLUTELY. Start gathering those emails TODAY.

But, Michelle…

I know, I know. With the hundreds of emails in your inbox it seems like being another number in your customers’ inboxes would seem obsolete. However, the widespread popularity and indisputable benefits of email marketing are irrefutable. According to DMA, the return on investment of email marketing is huge- for every $1 you spend on your well thought out campaign, you can expect a return of $42.

There’s a ton of marketing options, but this one tops the charts for keeping your business steady and going. But, why?

1. Other than your website, it’s the only marketing strategy you have complete control over.

At Slantics, we believe that social media and an omnichannel marketing strategy are imperative to growing a profitable and engaged business. Online is a place to relate and connect with your audience. It can drive traffic to your website. It can increase brand awareness. But, you can't control it. You don’t own Instagram or Google. You can’t control changes made to running ads on Facebook. Recently, tons of businesses running previously successful ads on Facebook ran into massive roadblocks with the iOS 14 update. These platforms can change their rules whenever they wish.

But lucky for you, you do control your email list. It’s all yours. A direct gateway to potential customers than no one can take away from you. If you build out your email list, you don’t need to worry if these platforms change their algorithms. You’ll still have a direct gateway to your dedicated followers.

2. Email subscribers are more likely to purchase your service or product.

If you are selling a product or a service, you need an email list. If someone signs up to be on your mailing list, they are giving you a personal invite right into their inbox. They are giving you exclusive permission to keep them up to date on your business. They want your deals and offers hand delivered directly to them. They know who you are. They are engaged with you. Once they know you, like you, and trust you, they are likely to go ahead and purchase from you. Customers on the fence could be swayed to buy just seeing the right offer or value come through in their inbox.

Not only can you deliver your news or promotions directly to potential buyers, email lists can be customized and even segmented to make sure you’re reaching the right people at the right times, and that they feel a personal connection to you and your brand.

For those reasons, it’s so valuable to take care of your email subscribers. Not only are they going to be your most engaged readers, but they’ll also be your most loyal customers.

3. It’s the easiest way to keep in touch and add personal touches.

Finally, email is the easiest way to share big announcements and keep in touch. Even people who are very interested in your brand probably won't visit your website everyday to see if you posted a new one. But, if they are on your email list, it takes a few sentences and a click of a button to send an email to let them know to check it out. Same with promotions. Offering 15% off your service but only until next Monday? Let everyone know! It could drive sales for you! If you have something important to share, and want to be sure that your audience receives it, then an email list is an excellent medium to keep in touch.

Start Growing Your Business With Email Marketing

Now that you know the importance of email marketing and how your business can use it to grow, it’s time to start making an implementation plan.

You’ll need to start considering:

  • how you will grow your email list

  • what types of content you will offer your subscribers

  • how you can influence more conversions over time

If you don’t have an email marketing expert on your team, it may be time to partner with an email marketing agency that knows just what you need to help grow your list and provide content that engages and converts your target audience. If you need help with creating a strategy for your business, book your FREE call today to get started. If you have it under control for now, it’s time to collect some emails and go hit SEND!

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