Marketing that moves with you.
We work like your in-house team; aligning with your goals, bringing smart systems, and keeping your marketing moving.
Your Marketing Department
Our Approach
We lead with strategy and follow through with execution, all while staying plugged into your goals, your people, and your pace. We don’t just consult from the sidelines. We work alongside you to shape smart plans, create meaningful content, and move things forward like part of your team.
Our Philosophy
Marketing isn’t one-size-fits-all. It’s a toolbox, and we’re here to help you choose the right tools and use them well.
We’re not a massive agency with layers of fluff, and we’re not a solo freelancer juggling it all. We’re a sharp, collaborative team that works like your in-house department: plugged in, strategic, and easy to work with.
Why Slantics Exists
Slantics started with a simple idea: every business should have access to a real marketing team, not just a freelancer or a dashboard full of tools. We saw how frustrating it was for growing businesses to find the right mix of strategy, design, content, and consistency. So we built the team we wished existed: smart, agile, experienced, and genuinely great to work with. We bring systems, skill, and a team mindset, and plug in like we’re already part of your crew.
What Is Brand Marketing?
Brand marketing is the foundation for everything we do. It’s not just about a logo or a color palette; it’s how your business shows up in every interaction: the words you use, the visuals you share, the tone of your voice, and the strategy behind it all.
At Slantics, we treat brand marketing as the lens for every project. Whether we’re creating a social campaign, designing content, or building out your strategy, we ask: Does this reflect your brand? Will your audience recognize and trust you because of it?
That’s why we say brand marketing is an investment. Campaigns and posts come and go, but a clear, consistent brand makes all of those efforts stronger. It builds trust faster, makes your marketing dollars go further, and sets you apart in a crowded market.
Think of it this way:
✓ Without a clear brand, your marketing feels scattered.
✓ With strong brand marketing, everything works together, and your audience knows exactly who you are.
“Their organization and clear process at every step gave us so much confidence. Our favorite part was seeing the final product!! The reels and photos exceeded our expectations. We’re so thankful for their expertise and would highly refer them to anyone!”
Your Marketing Team
This team is responsible for creating and executing your marketing communications, including content, design, and day-to-day delivery.
Ashly DePew
Owner, Fractional CMO
Ashly is a Fractional CMO with 14+ years of marketing experience. A graduate of The Ohio State University, she has worked on 100+ local and national brands, including Planet Fitness and Title Boxing Clubs. Her expertise spans acquisition and retention marketing, paid ads, content, social, email, SEO, events, and brand development. Before joining Slantics, she held key in-house and agency roles. She’s passionate about bringing a practical, flexible, and people-first approach to marketing while supporting her team in reaching their potential and finding joy in their work. Ashly lives in Franklin, TN with her husband, Brian, and 8-year-old son, Lane.
What’s an unexpected part of your job that brings you joy?
Watching the team grow into their strengths. Seeing someone take ownership, learn something new, or gain creative confidence feels like leveling up together. It’s the part of the job I didn’t expect to love as much as I do.
Nora Smith
Social Media Lead & Content Specialist
Meet Nora, our Social Media Lead and Content Specialist. A Harding University graduate in Integrated Marketing Communication, Nora loves all things social media and stays tuned into what’s trending across platforms, using those insights to build effective strategies that help clients show up consistently and connect with their audience. From planning content to filming, editing, and publishing video, Nora manages the full social media process with a balance of creativity and organization; keeping projects on track and making content creation simple and stress-free for every client.
What snack instantly boosts your mood during the workday?
ANYTHING SOUR. When I am craving something that I need to put me in an instantly better mood, I grab something sour. Sour punch straws, cry baby sour gum, etc. It all is good!
Michelle Merz
Director of Marketing Tech & Design
Meet Michelle, a branding and web design expert with 13+ years of experience helping businesses turn design into a marketing advantage. She combines brand strategy, design psychology, and technology to create websites and visuals that don’t just look good; they influence how people feel, connect, and buy. She holds a degree in Interactive Media Design, along with Google and HubSpot certifications, and is recognized as both a Squarespace Circle member and Wix Design Partner. Michelle’s work is driven by the belief that effective marketing starts with clear branding and intentional design that guides attention, builds trust, and sparks action.
What’s a skill you’ve grown in recently that you’re proud of?
Video editing. I’ve been diving into editing and color grading and love turning raw footage into something cinematic. It’s become my favorite creative outlet.
Macy Crump
Marketing and Social Media Assistant
Macy has degrees in Strategic Communication and Entrepreneurship from Miami University, she brings expertise in marketing strategy, storytelling, and content creation. At Slantics, Macy develops and executes social media strategies, creates engaging video and written content, and supports client communication with a mix of strategic insight and creativity. Her background across freelance, agency, and consulting roles equips her to deliver campaigns that inspire, inform, and drive results. Outside of work, Macy’s curiosity and creativity keep her exploring new ways to connect ideas, people, and stories.
What’s a small win that always feels like a big one to you?
Watching clients relax on camera is one of my favorite parts of the process. Once the nerves fade, the energy softens and the content becomes more genuine. That shift builds trust and brings our shared vision to life.
Your Marketing Strategists
This team helps organizations understand their marketing communications, think through strategy and messaging, and make informed decisions about what will best support their goals.
Deb Rowland
Growth Strategy Partner
Deb works alongside business owners to help connect the dots between sales, marketing, and marketing communications. A seasoned entrepreneur and successful franchisor, Deb brings decades of experience scaling successful businesses and guiding leaders through strategic growth decisions.
Through high-level conversations and partnership-driven guidance, she helps organizations clarify their direction, align messaging with business goals, and create sustainable paths for expansion without losing focus on what makes their business work.
How do you make time for fun while building a business?
By blending it into the work. The best ideas usually come from good conversations, curiosity, and giving yourself space to step back and think clearly.
Jeff Houston
Community Marketing Coach
Jeff works with business owners, associations, and community leaders to strengthen their marketing and communications through clear thinking, practical guidance, and real-world application. Through thoughtful conversations and hands-on examples, he helps organizations clarify their messaging, coach through strategic decisions, and connect planning with execution so marketing feels more intentional and easier to act on.
With a background in marketing and client leadership across multiple industries, Jeff brings a practical, approachable coaching style focused on clarity, confidence, and helping teams communicate in a way that truly reflects who they are.
Where do you find inspiration for your work?
In everyday conversations, local experiences, and noticing how people naturally connect when they care about what they’re building.
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We believe marketing is about choosing the right tools for the job; not throwing every trend at the wall. Whether it’s strategy, content, design, or social, we help you use marketing with intention.
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We’re neither. Agencies can be rigid or complex. Freelancers can get overextended. We’re a dedicated, experienced team that plugs in like your in-house crew: strategic, reliable, and built to keep things moving without the friction.
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Absolutely. We support all kinds of organizations, including nonprofits, membership-based associations, and conferences.
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We love supporting in-house marketing teams. Whether you need extra hands or strategic direction, we blend into your workflows and keep things moving.
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Our core work is ongoing strategy and support, but we’re open to select one-off projects when there’s a clear fit and goal.
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We start with a Discovery Call to learn more about your goals. From there, we’ll map out the best starting point — and usually kick things off within 1–2 weeks.
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Let’s talk. We’re always happy to connect and help you figure out the best path forward — even if it’s not with us.