Marketing leadership without the full-time hire.

Structure, clarity, and high-level strategy,  designed for growing businesses that need a marketing partner to connect the dots and guide the plan.

Fractional CMO Snapshot

Best For:

• Founders, executives, and marketing leaders
• Teams with disjointed marketing efforts
• Organizations between $500K–$10M in revenue
• Associations, nonprofits, and teams navigating growth or transition

What’s Included:

• Discovery: Includes Target Audience Avatars + Customer Journey Mapping
• Quarterly 90-minute strategy sessions
• Monthly 60-minute KPI + cadence check-ins

Investment:

• Starts with a paid Discovery Phase (custom scoped)
• Ongoing: Quarterly + Monthly calls billed at hourly rate or retainer
• Custom support available for expanded advisory

“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

Why It Works

• Marketing isn’t one campaign or one tool; it’s a system. But when no one’s looking at the whole picture, things fall apart fast. This offering gives you experienced marketing leadership to shape your strategy, align your efforts, and make sure everything works toward the same goal.

From foundational audience work to ongoing reviews, this service is built to keep your marketing clear, aligned, and effective, without hiring a full-time CMO.

How It Works

Discovery Phase (custom scoped):
We start by mapping out who you serve and how they interact with you, with a full set of Target Audience Avatars and a Customer Journey Map to guide every decision. We audit your current efforts, review analytics, and define your goals.

Quarterly Strategy Calls:
 We meet every quarter for a 90-minute session to set clear strategy, messaging priorities, campaign direction, and goals.

Monthly Check-Ins:
 These 60-minute sessions keep your team moving forward with updated KPIs, timeline reviews, and light coaching or troubleshooting.

Custom Support as Needed:
 If you need more time or involvement, we’ll scope a package that matches your pace and goals.

What You Get

• Deep marketing clarity rooted in data, not guesswork
• Strategic structure that guides every channel and decision
• Practical, tailored guidance you can actually implement
• A thought partner who brings experience and calm to the table
• Coordination with your team or vendors to keep things aligned

  • The Discovery Phase is custom-scoped based on what you need (audience avatars, journey maps, tool audits, etc.). After that, ongoing support is billed hourly or structured into a monthly retainer for quarterly + monthly calls.

  • We develop Target Audience Avatars, create a Customer Journey Map, review your current marketing tools and content, and identify key opportunities and gaps. This becomes the foundation for your strategy.

  • Yes. We often partner with internal marketing staff or outside vendors,  aligning everyone under one strategy, so your marketing works better together.

  • Power Hour is light-touch monthly coaching, perfect for one-off support or content planning. Fractional CMO work is a higher-level strategy, grounded in audience research and designed to guide full marketing plans.

  • We don’t execute inside this service, but you can work with our content, design, or social teams,  or we’ll connect you with trusted vendors who can implement the strategy.

  • You have a clear roadmap, aligned messaging, focused goals, and regular checkpoints that keep you from falling off track. It’s structured marketing leadership without the overhead.

  • There’s no long-term contract, but most clients work with us at least one year. Strategic marketing needs consistent leadership to see results over time.